These rare black-and-white photographs, some of which have never been previously published, reveal Israel layer by layer, starting from the 1930s. The book is a journey through time to the virginal landscapes, the streets of the cities, and the landmark events and those of lesser significance. The book offers a loving view of the people who started everything here.

Rudi Weissenstein, 1910-1992, immigrated to pre-State of Israel, Palestine, in 1936, with a camera, a press card and 10 Palestine pounds in his pocket. His dedication and love of photography soon made him one of the most professional and well-respected photographers in the country. All the country´s "who’s who" made the pilgrimage to his photography store, the Tzalmania.

Rudi Weissenstein immortalized the amazing creation and establishment of the new country with a quarter of a million negatives, with pictures that became milestones of Israeli culture.